Essentials of Marketing

Type

Book

Authors

Charles W. Lamb

Joe F. Hair

Carl McDaniel

ISBN 10

0324282923

ISBN 13

9780324282924

Tags

Advertising, Marketing

Description

Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Essentials of Marketing, 4e, is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package and companion Web site. - from Amzon

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