International Marketing
Type
Book
Authors
ISBN 13
9780324282894
Category
HF – BUSINESS AND MARKETING
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Publication Year
2004
Publisher
Pages
704
Description
A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. - from Amzon
Number of Copies
2
