International Marketing (The Mcgraw-Hill/Irwin Series in Marketing)
Type
Book
Authors
ISBN 10
0071111026
ISBN 13
9780071111027
Category
HF – BUSINESS AND MARKETING
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Publication Year
2005
Publisher
Pages
697
Tags
Description
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field. - from Amzon
Number of Copies
2
