Preface to Marketing Management

Type

Book

Authors

J. Paul Peter

James H. Donnelly

ISBN 10

0071116354

ISBN 13

9780071116350

Tags

Marketing, Sales & Selling, Sales

Description

This book is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. - from Amzon

Number of Copies