The Marketing Casebase: Short Examples of Marketing Practice

Type

Book

Authors

Brian Macnamee

Ray Macdonnell

ISBN 10

0415103215

ISBN 13

9780415103213

Tags

Management & Leadership, Marketing

Description

Containing hundreds of mini case studies on the marketing strategies of well-known companies throughout the world, this book offers a feast of real-life examples of marketing practice. With brief explanations of the key marketing techniques and strategies, from market analysis to the marketing mix, it covers consumer, industrial and service marketing. It is fully cross-referenced and is it is ideal for students and professionals alike. - from Amzon

Number of Copies