Principles of Internet Marketing
Type
Book
Authors
ISBN 10
0538875739
ISBN 13
9780538875738
Category
HF – BUSINESS AND MARKETING
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Publication Year
2000
Publisher
Pages
467
Description
This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy. - from Amzon
Number of Copies
1
