E-Commerce 2011
Type
Book
Authors
ISBN 10
0273750844
ISBN 13
9780273750840
Category
HF – BUSINESS AND MARKETING
[ Browse Items ]
Publication Year
2011
Publisher
Description
The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field. The seventh edition–including all of the data, figures, and tables in the book–has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources. - from Amzon
Number of Copies
1
