Public Relations Writing and Media Techniques (5th Edition)

Type

Book

Authors

Dennis L. Wilcox

ISBN 10

020541849X

ISBN 13

9780205418497

Tags

Public Relations, Business & Finance

Description

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc.¿and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing and Media Techniques is also an invaluable resource for public relations practitioners. - from Amzon

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