Research Methods for Business: A Skill Building Approach (4th Edition)

Type

Book

Authors

Uma Sekaran

ISBN 10

0471203661

ISBN 13

9780471203667

Tags

Management, Education & Reference, Research & Development, Business

Description

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter. - from Amzon

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